Instead of imposing limitations, it may be worth to embrace the different ethnicities and harness the diverse heritage from its people.
by Professor Michael R. Czinkota
( November 7, 2017, Washington DC, Sri Lanka Guardian) Recently, the Washington Post wrote about the law restructuring Ukraine’s education system and establishing Ukrainian as the main language in schools. The new law concerns neighboring countries such as Russia and Hungary about the rights of ethnic minorities.
Why do I consider that important? In addition to creating political tensions in the region, this action may lead the country to a lack of unity and economic inefficiency. By reducing the role of other languages, even though they are clearly present in the country’s cultural mix, the new law segregates between those who speak Ukrainian and those who don’t. It can create an identity problem since language is one of the key-factors that compose one’s sense of belonging.
The new law can have economic consequences as well. It may limit work and educational potential by excluding a part of the population. According to the Post, about 30 percent of Ukrainians called Russian their mother tongue in the 2001 census. There are about 150,000 ethnic Hungarians in the country, accompanied by other minorities such as Romanians and Moldovans. Everyone who does not speak the official language may start facing inequality of payment and lack of work opportunity.
Instead of imposing limitations, it may be worth to embrace the different ethnicities and harness the diverse heritage from its people. Doing so may help inducing an inclusive educational environment and offer steps to guarantee an even more rich economy in the coming years. Just imagine all the business Ukraine can do in Hungary and Russia.
International marketing is a useful answer to a population which benefits from diverse capabilities.
Professor Czinkota (firstname.lastname@example.org)teaches international business and trade at Georgetown University and the University of Kent. His key book is International Marketing’ 10 th ed. (with Ilkka Ronkainen), CENGAGE